In March 2025, BlackRock CEO Larry Fink made a bold prediction that captured the attention of the global financial sector. In his annual letter to investors, he said, “Every stock, every bond, every fund, every asset, can be tokenized.” This wasn’t just a thought experiment. It was a shift in tone from one of the world’s biggest asset managers.

While major asset managers bring visibility to this shift, companies like MILC (Media Industry Licensing Content) have been building toward this future independently long before it became a mainstream narrative. With a practical focus on Web3 infrastructure, MILC is one of the few organizations helping industries translate tokenization from concept to execution.

According to the Boston Consulting Group, the market for tokenized assets could reach $16 trillion by 2030. This signals more than just a technological upgrade; it points to a fundamental rethinking of how ownership, value, and access are defined in the digital age.

Infrastructure Shift, Institutional Stakes

Tokenization involves turning real-world assets (RWAs) into digital tokens on a blockchain. These tokens stand for ownership, are instantaneously negotiable, and provide much more transparency in what is usually a rather unchanging financial system. The concept has been around in crypto circles for years but is now entering the mainstream through institutional backing.

The advantages of tokenization are evident: Assets once requiring intermediaries, a mass amount of paperwork, and limited hours can now be accessed, divided, and traded globally in real time. For example, a commercial property can be divided into thousands of tokenized shares. This opens up fractional ownership to investors from all over the world. The same applies to equities, luxury items, and even intellectual property.

However, these benefits also come with needs in structure. Moving assets on-chain is more than just technical upgrades; it’s an overhaul of regulatory frameworks, authentication systems, tokenomic models, and digital identity protocols. Many enterprises, especially those built upon the Web 2 infrastructure of its predecessor, are not ready for the changes needed.

As institutions look to stay relevant, the need for expert guidance grows. Web3 is not just a technical leap; it’s a strategic one. It requires decisions on governance, security, jurisdiction, and user onboarding that will shape a company’s future for decades. Mistakes can result in costly compliance failures or flawed smart contract deployments. That’s where professional consulting comes in.

MILC: A Framework for the Tokenized Economy

Organizations entering this space are not looking for code; they’re looking for clarity. They need assistance in navigating regulatory grey zones, designing asset-backed token economics, and constructing secure platforms that are interoperable with both traditional and decentralized finance systems.

That's where companies such as MILC (Media Industry Licensing Content) come into play. Founded by Hendrik Hey, MILC has been working for the past few years for the decentralized shift that’s now rapidly approaching.  While MILC started off in the media licensing space, it has since evolved into a trusted advisor for enterprises exploring the broader Web3 ecosystem.

The company focuses on assisting corporations in developing and implementing Web3 policies that align with their long-term operational objectives. From tokenized licensing models to smart contract-based governance systems, MILC provides infrastructure, strategy, and execution.

What distinguishes MILC is not just its technical capability but its strategic foresight. As more institutions explore decentralized models, they require partners who understand both the technology and the underlying business logic. MILC offers this hybrid understanding.

The company also offers end-to-end consulting on topics ranging from blockchain architecture to metaverse integration. Its strength lies in bridging the technical and strategic divide, turning abstract Web3 ideas into deployable frameworks tailored to specific industries.

Backing the Vision: The $20M Fund Driving Decentralized Media

Ideas just remain ideas if they’re not enacted. While Larry Fink’s words are an international call to tokenization, it’s builders like Hendrik Hey who are putting real money behind it. At the 2025 Cannes Film Festival, MILC, alongside Goldfinch Holdings, unveiled the $20M Digital Genesis Fund to realize the potential of decentralized media and tokenized entertainment.

This fund lays the financial foundation for the future of Web3 media. The fund will invest in projects that deploy blockchain, AI, and smart contracts to transform the way media is created and distributed around the world.

Some of the first projects are already making waves. Lumiere is allowing fans to invest in films and series from the outset. It already has support from Animoca Brands and Rolling Stone. The Squad, a Web3 native production studio, is rethinking how teams work together and get paid fairly. Additionally, MILC is building a fully immersive metaverse where content isn’t just watched - it’s experienced. With AI tools and real-time streaming tech from Arcware, the goal is simple: a fairer, more open entertainment world where creators and audiences have a stake in the story.

“Our mission is to guide businesses through the complexities of Web3, ensuring they are well-equipped to leverage the opportunities presented by decentralized technologies,” says Hey.

As with any foundational change, the path forward is complex. However, complexity breeds opportunity. The firms that step up to offer guidance to those who can translate vision into viable, scalable systems will be the ones shaping the future.

To learn more about MILC’s Web3 Consulting Services and join the forefront of decentralized innovation, visit their website: https://www.milc.global/.

About MILC

Hendrik Hey is the Founder of MILC (Media Industry Licensing Content), a pioneering company in the blockchain and metaverse space, with a strong background in media and content. MILC operates a real live metaverse platform that serves not only the media industry but also various industrial use cases. The company also focuses on Web3 consulting, aiming to support complex real-world industries on their way into Web3. MILC is a sister company of European media giant Welt der Wunder, which Hey founded over 25 years ago. For more information, please visit https://www.milc.global and https://www.ionpowergrid.com