New app streamlines front-end digital transformation, improving customer experience through FusionFabric.cloud
Glia, the leading provider of Digital Customer Service (DCS), has teamed up with Finastra, a global provider of financial software applications and marketplaces, to help financial institutions to improve the digital customer experience. Via its FusionFabric.cloud platform and Fusion Digital Banking solution, Finastra will offer Glia’s Digital Customer Service (DCS) capabilities as a new app.
“The powerful combination of Glia’s Digital Customer Service (DCS) platform and seamless integration capabilities will help empower our network of community institutions to make the move from a phone-first to digital-first customer service strategy,” said Narendra Mistry, Chief Product Officer, Universal Banking at Finastra. “In making this app available on our platform, financial institutions can tap into these innovative capabilities to improve customer experience and accelerate digital banking, with the benefit of building deeper customer relationships, reducing call times and increasing efficiencies.”
With Glia, financial institutions can meet customers where they are and communicate through whichever method they prefer—including messaging, video banking and voice—and guide them using CoBrowsing. Glia’s technology balances the use of AI for automating customer interactions with vital human touch. It provides continuity by keeping conversations in the digital domain, eliminating the need for customers to spend time providing context again via clunky phone experiences.
“Finastra has a strong reputation and impressive traction in financial services, helping community institutions evolve as technology and customer expectations quickly evolve,” said Steve Kaish, SVP of alliances for Glia. “Together, we’re helping Finastra’s clients more easily adopt Digital Customer Service so they can consistently deliver five-star experiences. We’re proud to partner with an industry leader like Finastra, providing the tools needed for its network of banks and credit unions to digitalize and enhance customer service.”
Wanda Rich has been the Editor-in-Chief of Global Banking & Finance Review since 2011, playing a pivotal role in shaping the publication’s content and direction. Under her leadership, the magazine has expanded its global reach and established itself as a trusted source of information and analysis across various financial sectors. She is known for conducting exclusive interviews with industry leaders and oversees the Global Banking & Finance Awards, which recognize innovation and leadership in finance. In addition to Global Banking & Finance Review, Wanda also serves as editor for numerous other platforms, including Asset Digest, Biz Dispatch, Blockchain Tribune, Business Express, Brands Journal, Companies Digest, Economy Standard, Entrepreneur Tribune, Finance Digest, Fintech Herald, Global Islamic Finance Magazine, International Releases, Online World News, Luxury Adviser, Palmbay Herald, Startup Observer, Technology Dispatch, Trading Herald, and Wealth Tribune.