# Glia and Finastra to Accelerate Transition from Phone-First to Digital-First Customer Service for Financial Institutions
Author:  Pal Sinha,Barnali
Author URL: https://fintechherald.com/author/pal-sinha-barnali
Published: 2022-11-02
Category: News
Category URL: https://fintechherald.com/category/news
Meta Title: New app revolutionizes digital transformation
Meta Description: New app via FusionFabric.cloud streamlines front-end digital transformation for financial institutions, empowering a shift to digital-first customer service.
URL: https://fintechherald.com/glia-and-finastra-to-accelerate-transition-from-phone-first-to-digital-first-customer-service-for-financial-institutions

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New app streamlines front-end digital transformation, improving customer experience through FusionFabric.cloud

Glia, the leading provider of [Digital Customer Service](https://www.glia.com/digital-customer-service-defined) (DCS), has teamed up with [Finastra](https://www.finastra.com/),a global provider of financial software applications and marketplaces, to help financial institutions to improve the digital customer experience.Via its FusionFabric.cloud platform and Fusion Digital Banking solution, Finastra will offer Glia’s Digital Customer Service (DCS) capabilities [as a new app](https://store.fusionfabric.cloud/application/glia).

“The powerful combination of Glia’s Digital Customer Service (DCS) platform and seamless integration capabilities will help empower our network of community institutions to make the move from a phone-first to digital-first customer service strategy,” said Narendra Mistry, Chief Product Officer, Universal Banking at Finastra. “In making this app available on our platform, financial institutions can tap into these innovative capabilities to improve customer experience and accelerate digital banking, with the benefit of building deeper customer relationships, reducing call times and increasing efficiencies.”

With Glia, financial institutions can meet customers where they are and communicate through whichever method they prefer—including messaging, [video banking](https://www.glia.com/video-banking) and voice—and guide them using [CoBrowsing](https://www.glia.com/cobrowsing). Glia’s technology balances the use of AI for automating customer interactions with vital human touch. It provides continuity by keeping conversations in the digital domain, eliminating the need for customers to spend time providing context again via clunky phone experiences.

“Finastra has a strong reputation and impressive traction in financial services, helping community institutions evolve as technology and customer expectations quickly evolve,” said Steve Kaish, SVP of alliances for Glia. “Together, we’re helping Finastra’s clients more easily adopt Digital Customer Service so they can consistently deliver five-star experiences. We’re proud to partner with an industry leader like Finastra, providing the tools needed for its network of banks and credit unions to digitalize and enhance customer service.”


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