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Disrupting the Hypercar Market UK’s Ararkis Automobili is Re-Imagining Electric Hypercars

LONDON (21 February 2024) – The spirit of bold innovation fuels entrepreneur Priven Reddy’s revolutionary entry into the automotive world. As founder of Ararkis Automobili, Reddy has unleashed the Ararkis Sandstorm concept, a limited-edition hypercar shattering performance benchmarks and challenging the dominance of European automotive giants.

The Sandstorm boasts a blistering 0-100 km/h time of just 1.5 seconds, potentially overtaking current record holders. This astonishing performance stems from its radical engineering: dual high-performance Permanent Magnet Synchronous Motors (PMSMs), advanced inverters, high-voltage batteries, a lightweight carbon fibre body, and advanced software-driven handling and energy management systems.

From Cardboard to Carbon Fibre

Priven Reddy’s extraordinary journey began by selling recycled cardboard in South Africa. Through relentless self-education in software and design, he achieved success with groundbreaking app development, fintech, and AR ventures. His passion for supercars ignited after purchasing his first Lamborghini in his early thirties.

Now, operating from his dual UK / UAE bases, Reddy channels his tech-forward vision into the automotive world. “The Sandstorm was the only way to reconcile my adrenaline-fueled passion for supercars with a commitment to a more sustainable world,” he explains.

Disrupting the Luxury Market

Ararkis stands poised to disrupt the hypercar market, blending bespoke craftsmanship and unmatched personalization. Each Sandstorm features unique colour schemes and handcrafted elements, promising no two will be alike. “Limiting production to a mere 20 exquisite Sandstorm vehicles guarantees exclusivity,” Reddy declares. “The hypercar market thirsts for innovation, and Ararkis is ready to revolutionize the intersection of performance and sustainability.”

Uncompromising Performance and Range

While individual features of the Sandstorm exist in the market, it’s the fusion into a cohesive package that defines Ararkis’ achievement. Drivers enjoy thrilling journeys without range anxiety thanks to an exceptional 500 km range – perfect for weekend jaunts throughout Europe. When recharging is required, proprietary thermostat battery technology makes it lightning fast, achieving an 80% charge in under 30 minutes. This staggering performance comes with a fittingly impressive price tag of $2 million.

Visionaries Take Notice

Industry leaders are already paying attention. “It’s inspiring to see companies like Ararkis push the boundaries of sustainable performance. We share a belief in the potential of cutting-edge solutions to reshape the future of mobility,” notes Thomas Dufourd, Founder of VISION Technology.

The audacity and innovation of the Sandstorm have caught the eye of European collectors. Ree Hurakan, a UK-based property and fintech mogul known for his bold choices and Lamborghini collection, was immediately captivated. “I push boundaries everywhere, in business and with my cars,” says Hurakan. “The Sandstorm doesn’t ask you to sacrifice. Performance? Check. Eco-consciousness? Check. And only twenty built? Pure exclusivity.”

The Future of Ararkis

“Our commitment to revolutionizing the hypercar segment goes far beyond the Sandstorm,” Reddy states. “Over the next 36 months, we will unveil a collection of visionary vehicles, solidifying our position at the forefront of automotive innovation.”

Preorders for the Ararkis Sandstorm opened at an exclusive London event earlier in February, with a limited number remaining available.

Find out more about this electrifying chapter of automotive innovation by visiting www.ararkis.com.