London, Monday 11th April 2022 | AstroPay, the online payment solution of choice for over five million users in the world, has strengthened its digital payment offering in Brazil by delivering the smoothest user journey via the local payment method Pix.
AstroPay has enabled payments via Pix since it was launched in October 2020 amidst the Covid-19 pandemic. Created and managed by the Central Bank of Brazil, Pix’s payments volume already makes up more than 80% of debit and credit card transactions in Brazil.
AstroPay will be offering two direct ways to pay with Pix to provide faster, streamlined, and convenient payments for both merchants and users. This includes the Pix native view and Software Developer Kit (SDK) for merchants. The Pix native view directs the user to AstroPay’s checkout straight from the merchant’s site, while the Pix QR code will be shown directly, avoiding users from being redirected to Pix’s site. This option is available to all merchants and has already improved their sales conversion rate by 7% to 15%. The new flow is available to all merchants that have AstroPay’s solution integrated via SDK, which will bring the Pix QR to the merchant’s cashier.
Mikael Lijtenstein, CEO of AstroPay, said: “As an agile fintech company, we strive to provide our users and merchants with the best payment experience and constantly invest in technology to adapt to their needs. This new capability will help merchants to better connect with their users who prefer to pay with Pix, which has revolutionised the payments industry in Brazil. By utilising AstroPay wallet, users will experience quicker and frictionless payment journey with a payment method of their choice.”
With this new capability, AstroPay continues to bolster its position as a leading digital payment solution provider in Brazil with more than 200 merchants and 1.5 million users in that market alone.